Textual Analysis of Dr.Dre Digipak

A Digipak is a new form of CD packaging that is used made from card. The diigapk i will be analysing is from a artist called Dr. Dre and the album is called The 2001 Chronics. This is a Hip Pop/ Rap genre. Within this digipak it has a track list, dedications, listing of lyrics and and websites there fans and audiences can go and check up on my artist.



This digipak folders out 5 times and has all info about the artist. The front cover of the digipak is black with a image of the Weed sign. The colour black conforms with the genre of this music as rap artist normally wear dark colours such as black to reflect some of there hard up bringing and fashion of hip pop urban style. The weed sign is used to as it is very stereotypical to Hip pop Rap artist smoke Weed as it might give them influencing there lyrics. The colour gives the sense of the artist being very hard and gangster like.





On the inside of the digipak it had small photos which had the artist with different artist throughout his career or the making of his album. This had some mid shot in the 100 of mini photos to show off his star persona and to show to his audience that he has spent a lot of time and seems like it gives a incite to his life and the audience will appreciate this.

This digipak is normally to show off Dr. Dre star persona and image to the audience. Dr. Dre has represented himself as a respectable artist which is that he is a Hip Pop artist that hasn't put his picture of him album that suggest to his audience that his is very restricted guy and has confidence that he doesn't need to help promote himself as hes so good at what he does.

Inside the digipak is a booklet and in the content held in there would be the track list. This will include lyrics which gives his audience to sing along to his songs. Also dedications to people that had died such as Biggie Smalls, 2pac etc and to the people who help him develop and create his album. Information about the individual song such as who produced it and which companies involved in the creation of the track and copyright information.

The font used on the front cover of the digipak contrast with the colour of the album. The type of font used was very formal which subverts the stereotype of a this type of artist as would expect the font to be a graffiti as that conforms to the genre.
Digipaks is good for the artists as they can promote themselves and thank there audiences for buying the album etc.

Beyonce Single ladies Music Video

http://www.youtube.com/watch?v=vLhEvu4QDVQ

This is a performance based video aimed at male audiences aged between 20- 30 from the use of Mise en Scene on costume with Beyonce and the other two female dancers were wearing minimal clothing to sexually appeal to the male audiences. The use of make up in the video makes beyonce very seductive as makes her conform the stereotypes of hoe women are portrayed in the industry such as the long hair with high hill shoes which emphases her sexy appealing legs to her audience. Exhibitionism and empowerment are used in this video as although Beyonce is still sexualising herself, she is still portrayed as being a very powerful and independent artist because of this she also degrade men in this video which subvert the conventions of how women are portrayed in music videos.

The camera work and shots and movements used in the video such as close ups to show beyonce star persona and to make it dominate that she is the main person in the video.

The rotating shots show excessiveness of Beyonce's body and it being filmed in a studio as no outside light as they can have concentrated lighting which contrasts with the artist this causes Beyonce to stand out.

Analysis and Evaluating past students work

Monster

Use locations, props mise en scene with careful attention to detail that are relevant to the genre:

From the use of the locations and props didnt suit the genre of music as just being in the street mise en scene showed attention to to detail with the use of props in the the bedroom that potrays the rock star life style.

Use and/or subvert established forms and conventions to make meaning:

Level 3- From props the fake hair and eletric gutair which protrays the genre of rock.

A clear sense in the product itself that it has targeted a aprticular:

Level 3- introments used to show a strong rock genre



Ice cream

Uses locations,props mise-en-scene with careful attention to detail that are relevant to the genre:
Level 4- As it showed great uae of props which was relevant to the genre

Uses and/or subvert established forms and conventions to make meaning:
Level 3- Conforms the stereotype of group of girls on a night out listening to pop and conforms to the genre.

A clear sense in the product itself that it has targeted a particular audience:
Level 4- it had targeted there particular audience with the use of props and make up.

Shows some creativity and originality in its narrative/ performance:
Level 3- the creativity used was very good with the use of the animation relating to the lyrics of the song.

Textual analysis of music video Beyonce feat Sean Paul

The this was a amplified and performance based video as we had low angle of Beyonce when she was dancing shows off the male gaze to her audiences also close ups were used on her body to emphasis sex appeal. In contrast to Sean Paul that has low angle shots used on him when he's singing to display he's dominant and powerful to the audience and also has a long shots used when there was all women around him which just conform the stereotype that male recording artist are more dominate in this sort of genre as with the mise en scene in the use of props Sean Paul is sitting on a thrown with his long chain and bracelet showing off his wealth and the black sunglasses which suggest he's protected by his money and power. However Beyonce subverts this stereotype with exhibitionism and empowerment as in the video she has about 30-40 shots of her body displayed in this video with different costumes which suggest she is highly important in the video and shows she's dominant compared with Sean Paul that only has 0 shots that display his body and only has one costume outfit this then shows that all the star persona is focused on Beyonce.