Textual analysis of star image and star persona with intertextual references

This is a perfomanced based video as it has Eminem in many different roles and some scene and clips wih the video being amplified as some relevent clips to his lyrics. The video has a lot of intertextual references such as the being of the video were he uses intertextual references from Micheal Jacksons video which creates a sense of humour for the audience. Also with the textual reference to the film '8 Mile' which shows off Eminems star persona as the film was about his past life and how he got to fame having these references makes it interesting to the audience and very rememberable which means a lot of his fans would end up watch the video more than once which improves and shows his star persona and promotion. Camera shots used in the video such as the low angle shot of eminem suggest that he is dominant in the video and the close up shots used to emphasis his star persona and to promote himself as a very good funny relax artist when he wants to be.
The representation used in this video to show the audience that eminem relates to the Hip Hop genre. The costume that he was wearing in the video such as the baggy jeans with the black top and a big silver chain round his neck conforms the conventions used to emphasis that he is a male that is dominant in the music industry. However he does challege the convention of a typical hip hop artist as they would normally expect to be african american.