My idea for this video I will be Reece and Marcel down different streets as I can have Marcel walking down the street that subverts the stereotype of this UK Hip Hop and have Reece walking down the street that conform the stereotype of this music genre. This location will be down Bricklane as its one of Britain famous roads which have graffiti which conforms to the stereotype of the genre of music. This video will be a Narrative and Performance based this means in the first shot I will have a mid shot of Reece performing in front of a microphone in a studio this will then cut to Reece being in a different location looking back in his past with a tracking shot being used when he is walking. Then having Marcel in the location of the south bank which shows that hes out of place both in his mind and in his lyrics in the song this shot I would have to use the dolly showing that he is walking and syncing with the lyrics. Then he sits down on a bench which then cuts back to Marcel now performing in the studio by himself and then has a transition to having a image in his mind of how he was innocent as he was a young child which this would be him in the location of the south bank of him seeing a child that reminds him of his child hood. At the end we could have Reece and Marcel bump into each other and end up having a big last performance of both of them in the studio and having a close set to the narrative that they have both found there ways in life and innocents with this song they have created.
This music video is being created to accentuate the star persona and to promote the artist. My video would be a Hip Hop genre video with the chosen song "Innocent" By the artist Fudge and Marz. This will be a amplified video with most of the video having relations to the lyric within in the song. My text will look like a UK Hip Hop video with some conventions being challenged such as the use of location as if i put Reece in a suite and had him in Bricklane in the background of a graffiti wall. This is challenging the convention as hes out of his comfort zone as he would normally would be dressed in Urbanised clothes such as baggy jeans and a causal V neck jumper. My video my be influenced from similar genre videos such as Kano P's & Q's I took the concept of Kano walking down a street synchronising with his lyric was taken and placed in my video.My target audience for my video will be young males that live in large urbanised areas aged between 14-21 years old that mostly consume music from downloading illegally or consuming it on websites such as myspace YouTube etc. Normally have a urbanise/ Hip Hop dress code. ethnicity mostly black young males and people that can relate to the lyrics that may have been in crime when they were younger but now have changed there ways. Or people that are in the same social class as Reece and Marcel and may be musician in the same position as my artist.I will be representing the genre by using forms and conventions such as putting a performance in a video and the use of props such as microphones in the studio and the use of the artist marz will be dressed in costume which conform the stereotypes of UK Hip Hop artist such as the use of jewellery to show his success and wealth. And the use of lighting as the mood of the song is very dull and the colours of costume should conform to the genre such as Black, Dark blue, and Red.
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