In this video with the artist Sway has potratyed himself to conforms to the stereotype of a young black urban guy that dresses in dark colours such as dark blue nike trainers and a black coat. He will be classed in a Hip Hop/ grime genre. He would apply to young audiences as hes shown in his locations within the video that he comes from a large urbanised area and the use of cars suggest his wealth. compared to American hip hop artist he subverts the stereo type of Hip Hop but in the Uk conform to it. such as similar artist to his music such as chipmunk or kano have basically dressed very casual and even very presentable in some of there recent videos with no big chain and fancy cars that suggest to there audicne that they just love making music and they can relate to them as they trying to potray that they are jus a normal average guy trying to promote themselves. This video is very amplified as the video showed both narrative and performance based video that relate to the lyrics. In the Uk hip hop this is quite common to have this.
In this video he is in a interantional location such as jamaica. The use of costume suggest hes in the UK hip hop music industry as his clothes are very causal and allow the audience to think that he is wearing clothes that they can afford. this means he is promoting himself to a audience which have the same social class as him and that lived in the similair area. This video conforms to the hip hop genre as it is about a girl in his life and in some lyric he has objectified her and this in a common streotype for this type of video.
0 comments:
Post a Comment